Tatum purple
Primary · CTAs, links, focus
RGB 79 55 253
Brand system
Tatum Brand Guidelines
Logo, color, and typography, the public brand language for product, marketing, and partners.
01
Logo
Prefer the full-color lockup on light and teal backgrounds. Use white or inverted marks on navy and purple. On teal, pair with navy text. Below 16px, use the icon only — and always keep clear space around the mark.
Download SVG
Official vector logos for product, marketing, and partners. Prefer SVG for screens; use black or white for print when color isn’t available.
Logo sizes
Scale with intent. At 16px use the icon alone. From 24px up, use the full lockup — symbol plus wordmark.
Logo colors correct
Use approved lockups only — full color, black, white, or inverted.
Full color
BlackInvertedWhiteLogo colors correct
On purple and navy, use white. On teal, use the full-color lockup with navy wordmark. On light wash, use the blue lockup.
On purpleOn navyOn teal
On lightLogo colors incorrect
Never recolor the mark outside the approved palette or invent new combinations.
Off-brand palette.png)
Altered icon colors
Unauthorized recolor
Non-brand accents02
Colors
Primary purple, black, and white define recognition. Secondary green, navy, and cool greys add range. Feedback colors from the design system keep product UI consistent.
Primary
Tatum black
Print · high contrast
RGB 0 0 0
Tatum white
Surfaces · light UI
RGB 255 255 255
Secondary
Tatum green
Accent · pair with navy text
RGB 44 205 154
Tatum navy
Headings · dark sections
RGB 28 30 79
Tatum light grey
Soft surfaces · cool wash
RGB 233 236 252
Tatum mist
Borders · muted chrome
RGB 186 193 221
Feedback
Error
Destructive · validation
RGB 240 68 56
Warning
Caution · attention
RGB 247 144 9
Success
Confirmations · positive
RGB 23 178 106
Brand steps
A short purple ramp for surfaces and interaction — not the full token library, just what partners need day to day.
Purple 50
Purple 100
Purple 400
Purple 500
Purple 600
Purple 900
03
Color pairings
Proven combinations for heroes, CTAs, and light UI. Use them as a starting point — keep contrast WCAG AA.
Marketing hero
Build on every chain.
#1C1E4F / #FFFFFFProduct CTA
Build on every chain.
#4F37FD / #FFFFFFLight surface
Build on every chain.
#FFFFFF / #1C1E4FAccent moment
Build on every chain.
#2CCD9A / #1C1E4F04
Typography
Poppins is the only typeface — everywhere. Regular for body, medium for labels, semibold for headings, bold sparingly for emphasis.
Aa
Poppins
Google Fonts · 400 / 500 / 600 / 700
Regular 400The quick brown fox jumps over the lazy dog 0123456789
Medium 500The quick brown fox jumps over the lazy dog 0123456789
Semibold 600The quick brown fox jumps over the lazy dog 0123456789
Bold 700The quick brown fox jumps over the lazy dog 0123456789
Display
Ship faster.
Heading
One platform. 100+ networks.
Body
Tatum saves time and cost by reducing the complexity of blockchain development, offering a unified framework for 100+ blockchain protocols and thousands of digital assets.
Caption
LABELS · METADATA · CHIPS
05
Need the files?
SVG logos are ready to download in the Logo section above. For press packs or custom formats, reach out and we’ll help.
Resources
Company resources
Press, brand, partnerships, service levels, and how to reach us.
- About TatumCompany overview and mission
- CommunityDiscord, Telegram, GitHub, helpdesk, and ways to grow with Tatum.
- Service Level AgreementSupport scope, response targets, and incident handling across Free, Standard, and Enterprise plans.
- InvestmentTatum raised $41.5M to accelerate blockchain development infrastructure for Web3 builders.
- Press KitMedia contacts, company boilerplate, and links to brand assets for press coverage.
- ContactReach sales, support, or press — or tell us about your project.
- Partner ProgramCo-sell, co-market, and build with Tatum — Silver, Gold, and Platinum partner tiers.
- Affiliate ProgramEarn commission by referring developers and companies to Tatum.