These primary colors define the core of Tatum’s visual identity. Use them consistently across digital and print materials to maintain brand recognition and accessibility.

Secondary colors support the core palette and provide flexibility across different use cases. Use them for backgrounds, highlights, and UI accents.

#4F37FD

#1C1E4F

#2CCD9A

#BAC1DD

#E9ECFC

#FFFFFF

These color pairings showcase how Tatum's primary and secondary colors can be layered or combined. Use these combos for backgrounds, components, and accents.